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If you are an entrepreneur...

  • seeking clarity, brand consulting, strategy sessions, design services, or virtual assistance

  • dedicated to building your brand but over the burnout


you've come to the right place!


Who said you have to do it alone?

Promoting grace in a culture that often just says hustle.

Here's what they don't

 tell you... 

Image by Jazmin Quaynor
Image by NordWood Themes

  • You cannot do it all.

  • Your brand is only as effective as you are.

  • You cannot grow your brand without clarity.

  • Ultimately, you are the brand.

You can start showing up

authentically today.



Grab your BGNP merch

Shop the newly released merch collection today as well as our digital resources!

Take a look  around...

An investment in yourself is an investment in your brand.

Work Desk
Image by Christopher Gower

meet the founder & ceo

Kayleon Dortch-Elliott

Wife. Mom. Brand Strategist. Author. Speaker.


Prior to launching, I worked as an administrative assistant intern for a consulting firm based in Maryland. That experience affirmed my passion for consulting and virtual assistance. As the CEO of By Grace Not Perfection LLC, I am dedicated to moving entrepreneurs from idea to implementation and helping them build brands without the burnout.


Kayleon is absolutely AMAZING! I gave Kayleon my vision and she executed perfectly! Kayleon is high level professional that I strongly recommend. I look forward to working on my next project with Kayleon!


Anitra Clawson-Jeter

CEO, Heri Curves

Service: Web Design



Join us in

The Brand Collective

The Brand Collective with BGNP is a Facebook Group for entrepreneurs and small business owners seeking authentic community, collaborative opportunities, networking, and insight on branding from the inside out!

Read the latest  blog


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Your site's bounce rate has a direct impact on conversions and leads. If your bounce rate is high, you are missing out on customers, clients, and subscribers (who could potentially become regular customers/clients).


3 Ways to Make Your Website Work for You